Clearly labelled
A title built for young children and a title aimed at older players each say which they are, rather than being folded into a single reassurance.
The catalogue
Curation by how a game plays, not by how many we can count.
The catalogue holds licensed premium titles and twenty games we built ourselves. What they have in common is that each one can be understood, started and finished with in the time a player is willing to give it.
HTML5 first
A game that plays in the page reaches the player faster than one that has to be installed, so browser builds are the default.
No in-game advertising
Nothing is injected into a game and nothing is placed over it. A game here is the whole of what the player sees.
How a title gets in
Four filters, in this order.
The order matters. A game that fails the first filter is not rescued by doing well on the others.
01
Is it appropriate?
No advertising, no purchase that misleads, and a plain statement of who the title is for — a title meant for older players is labelled as one.
02
Is it understandable in seconds?
One idea, legible from the first screen, playable with a thumb and no instructions.
03
Does it run where people are?
An old phone, a small screen, a slow connection, and then no connection at all.
04
Is it different from what is already here?
A second game of a genre we already carry has to be better than the one we have, not merely equal to it.
Why curation is the whole job
A catalogue is judged by what a player opens second
Volume is easy. Any storefront can list ten thousand games, and the result is that nothing is discoverable and nothing is trusted. The number that matters for a catalogue is not how many games it holds but how many of them a player will try after the first one, and that is decided by whether the first one was worth the minute it took.
What that means in practice
It means saying no to games that are fine. It means carrying fewer titles in a genre than the genre could support, so that the ones that are there each have room. And it means judging a game on a phone rather than on a desktop, because that is the device it will actually be played on.
Where the originals fit
The twenty games we build ourselves are not a filler layer around the licensed titles. They are the part of the catalogue we control completely, which makes them the place we work out what the constraints should be — one file, no network, touch first, understood in seconds. Every one of them is free to play here, and every one is owned outright.
Looking for something specific?
Tell us the genre, the audience and the device, and we will tell you whether the catalogue covers it today or could.